Almost every part of our lives are now lived online, and when you’re starting a business or trying to grow one then you need to be able to tap into the power of the internet. Search engine optimization, or SEO, is the practice of improving your website’s visibility in search results, which ultimately leads to more traffic to your site.
There are now countless SEO agencies and professionals to be found, all claiming that they know the secret tips and tricks to get your page noticed. While it’s true there are things that the professionals are certainly better at, that doesn’t mean there aren’t small business SEO practices that you can put into play for yourself.
We’re here to take a look at the debate of whether you should hire someone to do your SEO or if there are things you can do for yourself. With a few tips and tricks you can try for your own SEO small business needs, you’ll be able to grow your site’s visibility without spending too much of your budget.
There’s no doubt that a professional SEO expert will have the tools necessary to help grow your business online, but sometimes we just can’t afford the costs involved. When you’re just starting your business you might not have the spare cash to invest in SEO, but that doesn’t mean it should be neglected.
When compared to the other costs of online marketing such as PPC campaigns, SEO is relatively cheap to do, and especially because there are so many things you can do for yourself. As your brand grows, though, you might have the need to outsource your SEO work elsewhere as you focus on growing the business even further, and that is when it’s ideal to do so.
Whether you’re completely new to the world of SEO or have a little background knowledge, there are some easy ways you can start to implement its practices for your small business.
It’s essential to have yourself a working, informative, updated, and interesting website that you’ll work on building traffic to, and then you can begin to develop strategies that will bring visitors to it.
Too many people think that social media can simply replace a solid SEO policy when in actual fact it should be running alongside it.
To have a more powerful SEO results for your small business you need to treat your social media presence as an accompaniment and ensure that everything it does correlates with what you’re trying to achieve.
Use your social media to link to your website but don’t simply spam followers with the links. Use these accounts to share insightful and useful content including white papers, video links, and free offers.
This is a paid form of advertising that was developed by Google that allows a company to purchase advertising space within the results.
Google Adwords lets you display short advertising copy and product listings within the other search results when it matches your targeted keywords. This is a relatively cost-effective SEO approach and one that is done easily by someone with little experience.
The power of a quality blog is often overlooked, but it’s something that can have a huge effect on your search results.
Blogs should be professionally written, offer the reader something insightful and factual, and have rich content that people will genuinely be interested in reading. Not only will it help to bring loyal readers back to your site but it will be filled with organic keywords that relate to the type of business you run.
When creating content for your blog or social media, don’t just fill it with your own information or links back to your own page. Make an effort to link out to other authority sites or those businesses similar to yours, and you might find that people are happy to repay the favor and help you build traffic back to your site as well.
Although there are always discussions about whether or not SEO is dead, it appears that nothing could be further from the truth. Investing time and money in SEO is a risk that will pay off exponentially and should be viewed not only as a marketing tactic but also as a way to build your brand’s image.
Too many people assume they have to spend thousands hiring an SEO expert when all they receive is someone who implements a few strategies and leaves the rest to you. SEO guidelines and Google’s algorithms are constantly changing, so you need a dedicated approach to growing your search engine rankings.
SEO is cost-effective, it won’t be changing anytime soon, and you can guarantee that your competitors are doing it, so there’s no reason you should be left behind.
To begin your SEO practices you can get started on some of the above techniques, and when it’s time to hand the reigns over to a professional you’ll have a good idea about your company’s online profile regardless.
No matter the size of your business or how long it’s been running, it’s near impossible to be successful these days without a serious online presence. SEO is the simplest and most trackable way to build business for yourself provided the content that you share and post is informative and engaging.